Manchester United
Client’s Profile:
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on the Earth.
Through their 135-year heritage they have won 61 trophies, enabling them to develop the world’s leading sports brand and a global community of 1.1 billion followers.
Challenge:
- They needed extra features in their PrestaShop software for the merchandising sales through their e-commerce platform.
- They needed a module that allows them to manage stocks and quantities, to collect analytics data and reports, to create clients’ accounts and to set up discount coupons.
- They wanted to integrated their e-commerce marketplace to a third-party payment gateway or a checkout manager without interfering with the website's present operation to keep track of the revenue.
Solution:
- We adjusted and improved the overall operation of their extant e-commerce platform to guarantee that their target clients have a pleasant buying experience.
- We also improved the product pages and checkout process to prevent cart abandonment and help to generate great revenue.
- We integrated third-party APIs into their PrestaShop e-commerce software to provide a better user experience to their consumers.
- We included several built-in extensions and plugins for integrating the required functionalities and features that were needed in the online store.
Result:
The e-commerce platform helped them in increasing their merchandising sales for the World Cup and added significantly to their revenue growth. The intuitive platform streamlined the buying and selling experience for the consumers facilitating a hassle-free purchase.